Iterative Health
A design system and client-facing brand, built 0→1 with an AI-first workflow.
Overview
I joined Iterative Health's team in April 2026 to spearhead their automation processes and design infrastructure using an AI-first approach. They had strong clinical expertise but no unified visual language for their client-facing products.
My scope covered three interconnected systems: a unified design system for all IH products, client-facing brand identity for partner clinics, and functional dashboards that clinical teams and marketers could actually use.
Design System
The design system became the backbone of everything. I built it to serve a range of IH products — from access-restricted clinical trial dashboards to public-facing marketing materials — without losing coherence between them.
Dashboards
Using the new design system, I designed and built two dashboards from scratch:
- PI Dashboard — An access-restricted clinical trial dashboard for Iterative Health's principal investigators. Surfaced enrollment, site activity, and protocol adherence in a single view.
- HubSpot Marketing Dashboard — Gave the team live visibility into hospital email firewalls and PI engagement, helping them understand which outreach was actually landing.
These dashboards contain client work — enter the password to view.