Selected Work
Check it out!
Here's a selection of some of my work :)
Kin
Open ↗
Brand system & website, 0→1
Full brand identity, site build, social templates, and launch-day resources for an AI influencer CRM.
Mochi Health
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Owning the email lifecycle
+250% subscription rate, 85K+ DAU, +50% generic-med revenue.
Blue Cross Blue Shield
Open ↗
Reimagining the BCBS app
A self-initiated mobile redesign study — calm, legible, genuinely helpful.
Iterative Health
Open ↗
Design system & dashboards, 0→1
AI-first workflow: clinical dashboards, HubSpot marketing layer, partner clinic branding.