Kin
A complete brand system and launch-day resource suite for an AI-powered influencer CRM.
Overview
What is Kin?
Kin is an AI-powered CRM designed to help brands maintain meaningful, long-term relationships with influencers — moving the industry away from one-off transactions toward genuine partnerships. I came on as their sole designer to deliver everything they'd need to launch on June 17, 2026.
What I did:
The brand system was a collaborative effort — I joined at its earliest stages and helped shape, expand, and apply it across a wide range of formats, turning a budding visual direction into a complete, versatile identity.
I created and built the website, NYC launch party assets, and social media templates.
Brand System
The brand system was a collaborative effort — I joined at its earliest stages and helped shape, expand, and apply it across a wide range of formats.
Kin's brand needed to communicate two things at once: the intelligence of AI and the warmth of a genuine relationship. The system uses a grounded, earthy palette with clean modern typography to balance approachability with authority.
Website
I designed and vibe-coded the Kin website end-to-end, launching it on June 17, 2026 — their official launch day. The site communicates Kin's core value proposition clearly and quickly, with a structure that scales as the product grows.
The homepage uses AI-generated motion graphics, and smooth fade-in animations carry across every page on the site.
NYC Launch Party — June 16, 2026
I designed the physical assets that brought the brand to life throughout the party. From the printed cocktail menu to napkins bearing the Kin × BCLA logo, I made sure every touchpoint guests saw, held, and used carried the Kin identity consistently across the space.
Social & Print Assets
Launch day required a full asset suite, ready to go across every channel. I built a templated system in Figma so the Kin team could produce new content without needing to start from scratch each time. The templates flex across color, illustration, and spacing to suit each format and message, while staying firmly within the brand system — giving the team room to be expressive without ever drifting off-brand.
- NYC Launch Party Assets — Cocktail menu designed for Kin's launch party in NYC. Napkins printed with the same Kin × BCLA logo from the partnership banner.
- Instagram post templates — Case-study and launch-day announcement formats.
- Client spotlight series — Iterated through several rounds of covers and content layouts before landing on the final format.
- LinkedIn example — A Kin × BCLA partnership banner, also printed on napkins for the launch party.
Instagram templates
Client spotlight — iterations
