Selected Work
Things I've
Things I've
made & shipped c:
Product, brand, graphic, marketing. Here's a selection of some of my work!
Iterative Health
Open ↗
Design system & dashboards, 0→1
AI-first workflow: clinical dashboards, HubSpot marketing layer, partner clinic branding.
Mochi Health
Open ↗
Owning the email lifecycle
+250% subscription rate, 85K+ DAU, +50% generic-med revenue.
Blue Cross Blue Shield
Open ↗
Reimagining the BCBS app
A self-initiated mobile redesign study — calm, legible, genuinely helpful.
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